Max on 26-vuotias toimittaja, hosting-asiantuntija ja ohjelmoija Itä-Ukrainasta. Hän on kiinnostunut monenlaisista asioista, ja ohjelmoinnin ja taiteen lisäksi Max arvostaa myös musiikkia, johon liittyen hän kirjoittaa omia kappaleitaan ja soittaa niitä bassokitarallaan.

Storytelling for Copywriters: Reach More People, Hold Their Interest and Turbo-Charge Your Ads

Kirjoittanut: , 7.4.2014

Once upon a time, a good copywriter only had to write descriptive, informative copy about a product or service. In today’s ultra-competitive business world, content needs to be literally unforgettable. Copywriters and businesses who want to build an authentic bridge to an audience should consider employing classic storytelling skills: nothing forms a rapport like the sharing of stories.

Writer's Block


Start Charging What You Are Worth

Kirjoittanut: , 13.3.2014

When you’re in business for yourself, you’re responsible for paying yourself, which means you set your own fees — this is the good news and bad news of owning a small business.
Let’s start with the bad news: you don’t want to set your prices so high above the market rate that you repel the customers you’re working so hard to attract, and you also don’t want to set your prices so low that you’re practically working for free and become an accidental for-profit-turned-non-profit.